Starting a new business can be very difficult. My name is Norma and I live in London. I am not a business owner, but I have spent the last 7 months visiting various small startups based in the East End. Watching the variety of different ways in which the owners run their business operations has been really useful. I have seen people come up with cool inventive ways in which to grow their business and to attract new customers. I have now decided to start this blog so I can reflect on what I have learnt over the past few months.